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April 20, 2016

Facebook Ads - Intro (1)

I am going to start a series of educational blog topics that may interest you. The first one is going to revolve around marketing your product or services via the Facebook Ads option within your Facebook page. Although I will go into some depth regarding these topics, it is part of the services that DM Advertising will be offering their customers. Knowledge is power, but sharing is invaluable as part of the business relationship between ourselves and our client. I know that the client may utilise these marketing tip bits and do it themselves. But you can search online and easily facilitate this anyways. My point is that although sharing our expertise may seem short sighted I believe it will enhance our business relationship and prove to be profitable as businesses focus their attentions and resolve into their services, leaving the likes of Marketing to the experts. As a entrepreneur, you only have a set amount of hours in a day. It makes perfect sense to fast track other services to those who are best suited to perform these tasks. So Lets begin our educational journey together! First on the agenda is...



Advertising your products or services on Facebook Ads



Extend your Facebook reach even further with the site's powerful advertising platform. It's flexible enough for any budget and allows you to target specific audiences, so you can make sure your ads are getting in front of the right people. This educational blog aims to help new Facebook advertisers effectively create, place, and manage their Facebook ads. I also hope to leave you with some tips for writing great ads, choosing effective images, and improving ad performance. As you can imagine there is a lot to learn but if ad ad campaign is done effectively it can provide your business with additional revenue from this new way of marketing/advertising your ...


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April 21, 2016

2. Basic Advertising Terminology

Clicks

Clicks are the total number of click actions on your ad. Now depending on what you're promoting, this can include page likes, event responses, or app installs. CTR, or click-through rate, refers to the number of clicks you receive divided by the number of times an ad was shown of Facebook. The higher this number, the better your ad is performing. And, be careful, this number can appear really high if your ad has only been delivered and handful of times.


Costs per thousand

Next up, we have CPM, or cost per mille. This is the average cost you've paid to have one thousand impressions on your ad. And an impression is any time the advertisement is shown on the screen. But keep in mind an impression doesn't guarantee the user saw it, just that it appeared on the page.

Cost Per Click

CPC. This is the average cost per click for these ads. And it's calculated as the amount spent divided by the number of clicks received. Even if you're paying for ads on a CPM basis, you'll also see this number calculated.

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April 22, 2016

Understanding Facebook Ads (3)

Setting Up An Advertising Account

If you already have a Facebook account for personal or business purposes, you're automatically set up to start serving ads. However before you can get started, you'll need to associate a credit card or alternative payment method to your account. To do this, we'll start by going to the Facebook Ads Manager. And you can find this page by visiting facebook.com/ads/manage. Alternatively, you can use the drop-down arrow in the upper right hand corner to bring up a menu, where you can select Advertising on Facebook.


Now if you've created an ad before, this link will be titled Manage Ads. From this page, we'll scroll to the bottom and choose login to manage existing ads. Click the Billing tab in the left-hand column. And then choose Payment Methods. At this point you might be prompted to enter your password and if so go ahead and do that, and then you'll be brought to the page. Select the green button labeled Add Payment Method. And a new window will open.


From here you can include a credit or debit card. A PayPal account or a Facebook ad coupon. So to add a credit card, make sure the radio button is selected and then choose Continue. On this new page you'll fill out the information as requested, and Facebook will want the credit card number without any spaces. When you're ready, click Submit to continue. Once your payment method is set up, you can continue adding more payment methods. And once it's configured, you'll want to set some limits as a backup in case you make an error setting up your ad budget. To do that, go back to the Billing tab.

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