Our Philosophy

If you truly want to achieve online success, you need to think of your website as a business instead of a brochure.

An Online Brochure Is No Longer Enough

After everything is considered, any online business performance strategy will end in the following types of questions. How much traffic came to our website? Where did the traffic come from? Out of all the visiting traffic, where on the site did they land? And how many conversions did the site capture?

Then you can ask more specifically, what where the critical paths that led your prospects to strategic conversion points? And lastly, how is your team following up on those conversions so your sales funnel is full and you are getting sales? Online success is not achieved by building a pretty website. Features, bells, whistles in today’s platforms are nothing without a strategic plan to get conversions.

Our philosophy is to learn about your online business goals and to ensure that you have a plan on how to get conversions.

shopper


Conversions can be achieved in many different ways:

DM Advertising carefully listens to learn more about your business logic in order to understand the nature of what conversion process can help you. And most of the time it is all about more sales. A brochure website is defined as an online site that merely presents you with passive information with no interactivity or invitation to take action. A web business is defined as a strategic online engine that puts users on a track, separates prospects from suspects, invites action to be taken through a great offer ending in possible sales.

Our philosophy is... We help achieve online success through Adobe Business Catalyst. We do this through our experience as design and development strategists. We look forward to working with you.



An Online Brochure Is No Longer Enough

After everything is considered, any online business performance strategy will end in the following types of questions. How much traffic came to our website? Where did the traffic come from? Out of all the visiting traffic, where on the site did they land? And how many conversions did the site capture?

Then you can ask more specifically, what where the critical paths that led your prospects to strategic conversion points? And lastly, how is your team following up on those conversions so your sales funnel is full and you are getting sales? Online success is not achieved by building a pretty website. Features, bells, whistles in today’s platforms are nothing without a strategic plan to get conversions.

Our philosophy is to learn about your online business goals and to ensure that you have a plan on how to get conversions.



Why DM?

Our agency has selected the Adobe Business Catalyst platform as the default system for our projects. The main reasons that we considered was delivering a full web business system at a reasonable development cost without IT administration hassles.

Business Catalyst is what we are all about

... and integrates them into one powerful system that's easy to use.

Adobe's Business Catalyst is a Content Management System (CMS) with a difference. Business Catalyst is one of the only hosted CMS that takes all the fundamental tools a website would need and integrates them into one powerful system that's easy to use. Some of those features are:- Customer Relationship Management System (CRM), Email Marketing, Social Media Integration, Analytics, E-commerce, Membership, Event / Booking Management and more. Adobe Business Catalyst have created a unified platform built for business.

Backed & Supported by ADOBE

With Adobe Business Catalyst we can build amazing websites with powerful online stores as well visually stunning and interactive websites. Suitable for businesses of all sizes and backed by ADOBE, Business Catalyst has fast become the leading CMS and Digital Marketing platform for businesses - needing more than just a website?

Adobe Business Catalyst

Adobe delivers a SaaS (software-as-a-service) package with a turnkey solution that includes Content Management, E-Commerce, Customer Database, Built-in Email Marketing, and Reporting/Analytics. These 5+ systems are integrated and compatible under one roof with one login, making management and administration easier than ever before. All that is left is creative talent, development experience, and a roadmap to getting your online business live.

DM Advertising. Websites that work for you.